Privacy Notice for The RUT Collective

Last updated: 11/22/2025

The RUT Collective (“we,” “us,” “our”) respects your privacy. This Privacy Notice explains what personal data we collect, why we collect it, and the rights available to all U.S. consumers under applicable privacy laws.

We aim to keep things simple, transparent, and compliant with the highest standard required by U.S. state privacy laws (including but not limited to Texas TDPSA and California CCPA/CPRA).
To avoid confusion, we extend these rights to all U.S. users.


1. What Data We Collect

Depending on how you use our website or contact us, we may collect:

Personal Information You Provide

  • Name
  • Email address
  • Phone number (if you provide it)
  • Messages or submissions through our forms
  • Purchase/transaction details when buying Founder passes or merch
  • Account details if you create an account on our site (optional)

Automatically Collected Data

  • IP address
  • Device/browser type
  • General location (city/state)
  • Site interaction data (pages visited, links clicked)

Sensitive Data

We do not intentionally collect sensitive data (e.g., health data, race/ethnicity, precise geolocation).
If you choose to share sensitive information in a message, we will request explicit opt-in consent before processing it.

Payment Data

Payments are processed by third-party services (e.g., Stripe, PayPal).
We do not store or access your full payment card details.


2. Why We Collect This Data

We only collect information that is adequate, relevant, and reasonably necessary for:

  • Processing Founder pass purchases
  • Sending order confirmations and updates
  • Responding to your messages or collaboration inquiries
  • Managing email updates (with your permission)
  • Operating and improving our website
  • Ensuring site security and fraud prevention
  • Understanding how visitors interact with our content

We do not use personal data for profiling or automated decision-making.


3. How We Share or Disclose Data

We may share data with trusted third parties that help us run the business:

  • Payment processors (Stripe, PayPal)
  • Email and communication tools (Mailchimp, WordPress mail plugins)
  • Website hosting and analytics services
  • Form submission tools

We do not sell personal information for monetary value.
If any of our tools qualify as “sharing” under certain state laws (e.g., targeted advertising), you will have a clear ability to opt out.


4. Your Privacy Rights (Extended to All U.S. Residents)

To comply with laws such as TDPSA, CCPA/CPRA, and other state consumer privacy acts, we extend the following rights to every U.S. user:

You may:

  1. Access the personal data we hold about you
  2. Correct inaccurate personal data
  3. Delete your personal data
  4. Obtain a copy of your personal data (portable format)
  5. Opt out of:
    • targeted advertising (if used)
    • data sharing with third parties for marketing purposes
  6. Appeal if we deny any request

We will not discriminate against you for exercising these rights.

How to Submit a Request

You can contact us using either method below:

  • Email: [Your Business Email]
  • Online Form: [Link to your contact form]

We will respond within 45 days.
If additional time is needed, we will notify you.


5. Data Security

We take reasonable steps to protect your information, including:

  • HTTPS encryption
  • Secure payment processing
  • Limited internal access
  • Routine monitoring and updates
  • Avoiding unnecessary data collection

No system is perfect, but we work to safeguard confidentiality, integrity, and availability.


6. Data Retention

We retain personal data only as long as necessary for the purposes described above, unless a longer period is required by law.

If you delete your data or request deletion, we will remove or de-identify your information where possible.


7. Children’s Privacy

We do not knowingly collect personal data from children under 13.
If you believe a child has provided information, please contact us so we can delete it.


8. Updates to This Notice

We may update this Privacy Notice as laws change or our operations evolve.
The “Last Updated” date reflects the most current version.


9. Contact Information

For privacy-related questions, access requests, or appeals, contact:

hello@TheRUTCollective.com
Dallas, Tx

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